Bart van Asperen
UX & Product Design

From Features to Humans

In 2019, Elsevier hired me as the first UX designer for Scopus in Amsterdam. Not long after, I became the design lead. Over the past six years, we've shifted the product mindset radically to focus on human-centered design.

Snapshot

🎯 My role: Senior UX Designer Sep 2019 - June 2020 • Product Design Lead (June 2020-present)

🧭 Mission: Shift the product mindset from output-driven to user-centered

⚙️ What I led: Design system • Continuous research • Team scaling • Scopus AI UX

📐 Approach: Lead with systems, scale with people, stay hands-on

📈 Results: +16 NPS and +12% CSAT • 35% faster delivery • ScopusAI → multimillion-dollar revenue

Snapshot

🎯 My role: Senior UX Designer Sep 2019 - June 2020 • Product Design Lead (June 2020-present)

🧭 Mission: Shift the product mindset from output-driven to user-centered

⚙️ What I led: Design system • Continuous research • Team scaling • Scopus AI UX

📐 Approach: Lead with systems, scale with people, stay hands-on

📈 Results: +16 NPS and +12% CSAT • 35% faster delivery • ScopusAI → multimillion-dollar revenue

Snapshot

🎯 My role: Senior UX Designer Sep 2019 - June 2020 • Product Design Lead (June 2020-present)

🧭 Mission: Shift the product mindset from output-driven to user-centered

⚙️ What I led: Design system • Continuous research • Team scaling • Scopus AI UX

📐 Approach: Lead with systems, scale with people, stay hands-on

📈 Results: +16 NPS and +12% CSAT • 35% faster delivery • ScopusAI → multimillion-dollar revenue

Snapshot

🎯 My role: Senior UX Designer Sep 2019 - June 2020 • Product Design Lead (June 2020-present)

🧭 Mission: Shift the product mindset from output-driven to user-centered

⚙️ What I led: Design system • Continuous research • Team scaling • Scopus AI UX

📐 Approach: Lead with systems, scale with people, stay hands-on

📈 Results: +16 NPS and +12% CSAT • 35% faster delivery • ScopusAI → multimillion-dollar revenue

About Scopus

Challenge

My part in the shift

Projects that drove change

Outcome

Key Projects at Scopus

Team and Culture

Building a new design team in Amsterdam

I initiated and led a cross-team design system — from audit to adoption.

Results

60% reuse, 35% faster delivery, 19% fewer accessibility issues.

Read the full story →

Scopus AI

From complexity to clarity

I led UX for ScopusAI — translating raw models into a trusted, usable product.

Results

94% CSAT, 30% over target adoption, millions in ARR.

Read the full story →

UX Design Strategy

Putting users at the heart of Scopus

Scopus is a leading academic research platform used by thousands of institutions in over 150 countries. Since its 2004 launch, rapid growth added features for diverse users—along with complexity. It became unclear which features truly mattered. So we stepped back, reconnected with users, and began simplifying and refocusing the product around real needs.

Results

60% reuse, 35% faster delivery, 19% fewer accessibility issues.

Read the full story →

Design Systems

No standards, no speed.

I initiated and led a cross-team design system — from audit to adoption.

Results

60% reuse, 35% faster delivery, 19% fewer accessibility issues.

Read the full story →

From reactive design to strategic impact

Over six years, we turned design from an afterthought into a strategic driver. We built scalable systems, earned trust across teams, and delivered results that users — and the business — felt.

It’s the kind of transformation I now bring to every product team I join.

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