About

At the age of eight, I was already tinkering in QuarkXPress, designing posters that were never printed. I also enthusiastically took apart a computer — only to realize it was supposed to go back together again.

After graduating from art school (Willem de Kooning academie), I started out in advertising as a designer and art director. I worked for brands like Holland Casino, Samsung, Goodyear, Polaroid, KPN, CZ, and KPMG. Fast-paced projects, strong concepts, creative pressure — that’s where I learned the fundamentals.

But I wanted to create more lasting impact. Less campaigns, more real products. That shift brought me into UX. I joined User Intelligence as an interim consultant, designing digital products for Adidas, Philips, KPN, Mendeley, and Elsevier. Every project brought a new context, new users, and new challenges — it taught me to think fast and deliver even faster.

Eventually, I moved into in-house teams. At FedEx, I worked on improving the user experience for TNT.com and FedEx.com, helping millions of customers ship, track, and manage deliveries more efficiently. At Elsevier, I grew from Senior UX Designer into UX Design Manager. I led the design team behind Scopus and Engineering Village — two flagship B2B SaaS platforms used by researchers and institutions worldwide. I helped build a design system, improved cross-functional collaboration, and always kept the end-user experience front and center.

For me, good design doesn’t happen in isolation. It thrives in strong teams — where designers, developers and product managers work closely together, speak each other’s language, and share responsibility for outcomes. I believe in fast iteration, honest feedback, and building systems that scale — both in design and in collaboration. A solid process is great, but the real magic happens when people enjoy working together and trust each other to move forward.

What can you expect from me? A hands-on product lead with versatile experience across agencies, consultancy, and corporates. Someone who thinks and builds. Who sees design as a team sport — not a silo. And who speaks the language of both developers and stakeholders.

I believe in digital products people want to use — because they’re intuitive, beautiful, and simply make sense. That’s what I love to build. Preferably together.

Interested in working together?